Friday 10 February 2012

Final Media Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
A thriller is by definition a film that contains elements of fear and surprise in order to keep the audience on edge with high tension. Camera angles are used to literally not show the audience certain things and keep them in the dark, a good example of how this is used in a feature production would be in se7en where the constantly changing point of view disorientates the viewer and helps set up the character portrayed in the opening as insane.
Another example of good editing techniques would be the music of most thrillers for instance in the happening the images in the introduction clash with the music as being a mix of calm and chaotic which disturbs the audience and puts them on edge. The best example of this is perhaps the film the happening when eerily calm and upscale music is used over images that just don’t fit with it. This both disorientates the audience by showing them two things that just don’t match and then bombarding them quickly with lots of images at once
It could be argued that the most important convention of a thriller is a plot that thrills and characters that backup that attitude. For instance in the film Nightmare on Elm Street a terrifying main villain Is combined with the idea of being attacked in you own dreams, this unnerves the audience because it is when we are asleep that we feel most safe but are most vulnerable and it’s because everyone knows this that makes it frightening.

If I had to single out what conventions were used in our thriller piece I would narrow it down to four.
1.       Disjointedness-certain clips are not in actual canon with the story this creates a feel of uncertainty for the audience and makes them feel like they are completely unable to predict what is going to happen next.
2.       Musical conventions-the music is very calm and collected in contrast to the images of action and the events of the storyline. Although the amount of build towards the end of the track we used is exciting there is no real finale. This is the norm in many thriller films as cutting from something before a conclusion makes the audience wonder what is going to happen next.
3.       Camera angles the original idea of using mostly point of view shots was inspired by the film Clover Field where the story is told mostly through the perspective of the main character using a hand operated film camera this was good in that film as by having shots that would not usually be included in a film it seems somewhat more realistic.
Though this has been changed from the original plan I believe it was a good idea in principal and would have created a lot of tension. Most of the shots now are long shots taken at a distance which although they don’t do much for dramatic tension allow the audience to fully take in what’s going on.
4.       close up shots these occasional close ups also helped keep the audience in the dark about certain things which helped us along with the wider shots to keep a sense of mystery while still keeping the audience somewhat in the dark.
Other conventions
Not much regard was given to too many other conventions such as props or costume although a prop gun is used as a conventional weapon it is never seen up close and was obviously fake. A lot of thought was initially put into costume but most of these ideas ended up not being followed through. Our original idea had the assassin in a sharp black suit but the large coat used in the final filming somewhat gives the character a grizzled rough around the edges look. This does volumes for his character as it gives you a feel for the type of person he is. Another thing that didn’t go as initially planned but ended up working in our favour was our choice of actors. I was initially cast as the assassin as I had the best grasp of acting the villain but the part was then given to John Hughes which gave the character the aesthetic of a lumbering menace rather than a refined assassin. This worked in our favour as it would put more sense of fear in any audience as it is easier to find something to fear in a tough looking thug than a sharply dressed man of average build who may not pose a threat at all.
How does your media product represent particular social groups?
Our media product is not particularly representative of any social groups as it is impossible to accurately project the age of the actors and there is no mention of any ethnicity or groups as there is no speech or subtle nods to indicate this in any way. Although the main villain was planned to be Russian in the original plot this was later scrapped due to limitations involving voices. Neither character is on screen for particularly long but one can definitely make out definite social roles for them. Since the work has no female actors this would be a representation of men. What one might absorb from the lack of women and the obvious violence perpetuated on men by bigger men is that this film is trying to single men out as those who attack each other. The representation of one man killing two weaker men might be taken to represent brutish instincts in men. Although the hero spends more time off camera and in reality you only ever see his feet an ample measure of his character can be guessed from what you do see. He is quite informal as you can tell from his costume and he is also resilient a trait one can pick up from his fading in and out of consciousness after his kidnap.
Since there is not much use of dialogue or characterisation to show how the characters are represented most speculations on character need to be made on their look. The antagonist is big and bulky in a black coat and oftentimes appears blurred this gives him a tough look but also makes him an established man of mystery. The protagonists clothes are generally the same but the audience notices he is wearing jeans and sneakers which are generally more casual foot wear. This may suggest he either does not take what he does very seriously or that he is an innocent victim.
What kind of media institution might distribute your media product and why?
Obviously a big well established company like Warner bros isn’t going to take on an almost completely project like this but we may be able to attract interest from small independent film companies that are specific to our genre. These small companies would be more interested in independent projects as they are usually cheap to produce and can turn a modest amount of profit.
We would want it produced by an independent and approachable company such as coffee films as they have an eye out for new independent projects yet they already have several very interesting films in their itinerary. Examples of coffee films thriller productions
a reneactment of the life of a post punk band who suffered abuse from fans and witnessed horrific sights that helped inspire their music.
a more popular thriller about a group of test subjects who all take an experimental drug and begin to see and experience terribly twisted things.
 They specialise in thrillers but do some other projects such as documentaries and dark comedy but everything they do has a darker side to it. This makes them perfect for us as they already have experience in dealing with how to market a darker film. The documentaries are all about ghosts or heavy metal bands and all their other work is very deep and psychological.
Who would be the audience for your media product?
Judging from earlier audience research and the targets met by our film opening a rough profile of our target audience is as follows.
An older teen to a young adult(16 to 21) no specific gender but most likely male although an audience may or may not show a sixty forty split between male and female, quite normal personality wise and an average member of society, someone who blends in. their tastes will be quite normal they will watch more action and comedy than anything else but will still watch horror and thriller every once in a while even if just for a laugh.
^our target audience^
How did you attract/address your audience?
Though the audience is not particularly addressed in the opening due to the lack of speech or reference for any characters, I would say that the audience is most drawn in by the feeling of unknowingness that the film provokes due to the disjointed plot and also the other uses of conventions.
first some almost random nature shots are used to set up a calm background against the edgy music(a technique adapted from the happening) which both disorientates the audience and relaxes them so they will be less set up for a big shock later in the opening.
the sped up passage of traffic which would normally represent the passage of time is used here to demonstrate the disorientation of the main character and also helps to put off the audience. This also helps to show the disorganised narrative and temporal structure caused by the protagonists constant blacking out and struggle to put his memory back together.
This scene draws the audience in by its use of non graphic violence this is good as it gives the audience the idea of violence which will come later in the story while still leaving them with something to look forward to. While not having any graphic violence seen but merely inferred the audience has their first taste of blood lust this helps draw in the audience as they can become excited by the merest suggestion of violence via the gun and the heavy handedness of the antagonist in this scene.

the final scene before more non active nature shots when the protagonist is fading in and out of consciousness still picking up on bits of his memory is good for the audience as it directly shows the antagonist while blurring his face and masking his identity. This draws the audience in by making them think deeply about the identity of this mysterious individual.
The key elements that are used to attract our target audience are the promise of more graphic violence and the slow reveal of details about the plot that help you enjoy the story.
What have you learnt about technologies from the process of constructing this product?
Having not taken as big a part in the editing as the recording process I have not been able to learn that much about using the Macs except for perhaps the use of garage band to create original music tracks although these ended up being unused. I learnt a lot about using the cameras themselves by doing small amounts of recording during the preliminary task. The small amount of editing I did learn considered screen transitions, music and soundtracks, cutting clips together and adding sound effects which was something I dealt with very highly. My main duty in the editing process was finding and adding appropriate sound effects. In all I have learnt how to edit with the best software, how to put music together and how to make sure there were no continuity errors.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I suppose the most important thing I learnt in the original task was to always pay lots of attention to continuity. This lesson comes from an on set incident where I accidentally changed the colour of my trousers halfway through filming due to jeans for genes day. If I had to say what else I learned I guess it would be that you must always take care with your equipment and try not to go ridiculously overboard and do something impossible. It helped me learn to mine my limits and that really helped.
There wasn’t much I took from my prelim to add to the final production as the prelim had no real ideas to add but it did teach me how to not make amateur mistakes concerning continuity or editing. The prelim did teach me a few things that I found useful in the final task.
  • If you want the camera to move in a direction do not use a camera dolly unless it is a very good model because they shake the camera when they are moved on certain surfaces and in this circumstance it is much better to hold it up yourself.
  • Try to get as many shots as possible while keeping the filming of a sequence of shots quite short because if you have breaks in between filming shots for the same scene that is where continuity errors arise.
  • Use music that fits with action have musical cues that occur when a certain important action takes place and make sure that when you use tracks that run all the way through a scene that they change seamlessly to reflect the mood.
The preliminary task also gradually taught me how to use much of the editing software on the Macs. Although I taught myself how to do this mostly during the final task I feel that I would have been unable to learn without the preliminary task to practice in.

Thursday 9 February 2012

some work I'm sorry I didn't publish earlier

a glossary of editing techniques
·        Cut when one shot is instantaneously replaced by another.
·        Continuity editing
editing that creates action that flows smoothly across shots and scenes without inconsistencies. Creates a sense of story for the viewer.
·        Cross cutting
cutting back and forth between two or more important events, indicating they are happening simultaneously. This technique is used mostly in action films.
·        Dissolve
The editor overlaps the end of one shot with the beginning of the next one.
·        Eye line match The matching of eye lines between two or more characters. For example, if Sam looks to the right in shot A, Jean will look to the left in shot B. This establishes a relationship of proximity and continuity. Sometimes used with over the shoulder camera shots.
·        Fade A visual transition between shots or scenes that appears on screen as a brief interval with no picture. The editor fades one shot to black and then fades in the next. Often used to indicate a change in time and place.
·        Jump cut a cut that creates a lack of continuity by leaving out parts of the action. Often used to build tension or leave a cliff-hanger.
·        Matched cut A cut joining two shots whose compositional elements match, helping to establish strong continuity of action.
·        Montage Scenes whose emotional impact and visual design are achieved through the editing together of many brief shots. The shower scene from Psycho is an example of montage editing. Mostly used in sports films to show a month worth of working out for the character in a period of five minutes sometimes set to an 80s power ballad.
·        Sequence shotA long take that extends for an entire scene or sequence. It is composed of only one shot with no editing.
·        Shot reverse shot
Usually used for conversation scenes, this technique alternates between over-the-shoulder shots showing each character speaking.
·        Wipe
Visible on screen as a bar travelling across the frame pushing one shot off and pulling the next shot into place.
a glossary of camera shots
Glossary of camera shots
  • Wide shot-shows an actor and the landscape around them usually to establish a setting.
  • Extreme long shot-will show a large landscape characters will usually be too small to be visible
  • Long shot-shows a large crowd or smaller amount of landscape.
  • Birds eye view-used to show a large landscape from an aerial point of view and also to give the audience a feeling of omniscient
  • Full shot-use to show a characters full body head to toe
  • Medium shot-head to waist used to establish importance of a character
  • Head and shoulders-used to just show body from the shoulders upwards creates a sense of identity for the character as you can now see most of their facial features.
  • Head shot-only the head is visible allows the audience to really notice facial expressions.
  • Close up-usually focusing on one part of an actors body mouth, nose, ear, eye gives a sense of importance as to what a character is saying, smelling, hearing or seeing.
  • Two shot/three shot/group shot-the number shows the amount of people in frame which is alterd depending on how many people need to be seen. Group shot is used in instances with more than three actors.
  • POV-point of view shot shows what is happening for a certain character or object. Makes the audience feel in touch with the actor/object.
  • Over the shoulder shot-used for conversations between characters a camera is placed to show what is happening infront of a character similar to a POV shot that’s been zoomed out.
  • Low/high angle-a shot taken from below an actor looking up or above an actor looking down. A low shot makes the audience feel small in comparison to the actor but a high shot may make them feel more important.
  • Extreme high and  low-taken from a distance do not creae the same amount of feeling that the minor high and low angles do.
  • Mask shot-taken through binoculars/glasses etc very similar to the point of view shot.
  • Camera pan-turn camera in one direction allows audience to follow certain events
  • Track pan-track one character and the camera moves with them again allows audience to follow the action but for slightly longer.
  • Tilt-rotate camera up or down similar to  a horizontal pan.
  • Zoom in/out-go from close up to long shot or vice versa helps track certain events while establishing important settings.
some ideas on Mise en Scene
mise en scene is defined as the aspects that make up scenes or parts of theatre and play productions. for instance props, backgrounds, choice of actors and what  the actors themselves do. I think that for the most part mise en scene goes unoticed by the typical audience particularly because it makes up lots of small background details that while they do not play a large part within the plot help set the scene. For instance in the war time play Journey's End the set always has a few empty whisky bottles scattered around the set, the purpose of this is to represent the drunkeness of one particular character and how he relies on it. This clever hint may go unoticed by most people as the average audience just tends to zero in on the action.

Tuesday 24 January 2012

overdue audience research

 1. What is your favourite movie genre?
·         Thriller-1
·         B. Horror-4
·         C. Drama-0
·         D. Comedy-2
·         E. Action-9
From this I can learn that a generalised audience is not aware of the thriller genre as a whole and that they might confuse horror with thriller as it is more popular and most thrillers some across as horrors because they share some conventions.
2. What do you see in the opening of a movie that you enjoy? Two lines max
  • Interesting opening credits
  • Nice establishing shots
  • Something that introduces the story
  • Nothing should be too simple
  • Cool opening effects
  • Story should be not too simple
  • Opening music should be good
  • Music should be suspenseful
  • It shouldn’t be too inactive
  • Something should happen
  • There should be lots of confusion
  • It should be really smooth
  • The plot should be clever
  • The music should have something to do with the rest of the film
  • There should be something impressive right from the start
  • It should grab your attention
From this I can take any number of ideas that can be easily applied to the editing of our thriller project. You learn that there should be suspense in everything-the music, the effects and the setting. You can also take bigger things such as story and plot ideas from this such as “it should be complicated” or otherwise.
3.  If you had to choose a Thriller sub-genre what would it be?
  • Crime-Thriller-13
  • Psychological Thriller-3
From this it is easy to learn that the general audience is not into psychological thrillers perhaps due to the sometimes overcomplicated plots and strange themes or perhaps due to the fact the psychological sub genre is not as well promoted and created as the crime thriller.
4. If you had to choose, what would be your favourite Thriller movie?
·         Saw films-7-terror
·         Donnie Darko-terror/complicated plot
·         Inception-complicated themes
·         Kill bill-high action
·         Van Helsing-high action/good effects
·         The matrix-high action
·         BBC’s production of the 39 steps-well acted/suspenseful
·         The great escape-high action
·         The godfather-characters/plot/story/themes
·         Memento-clever well thought out plots
From each of these you can take different ideas about thriller films that people enjoy
5. What do you like about that movie? I.e. the tension it creates. Two lines max
  • the plot
  • the music
  • the action
  • the horror
  • the use of plot
  • the storyline
  • the story
  • the story
  • the way it all fit together
  • how clever it was
  • the action
  • the action
  • how clever the story and plot was
  • how scary the villain was
  • how terrifying the villain was
  • how strange it was
This more specifically tells you what was liked about the film. It helps to back up the previous answers.
6. What setting do you think is best for a high tension thriller? One line max
  • in a dark warehouse
  • in a small village
  • inside a characters head
  • it should turn out to all be a dream
  • in a creepy alley
  • spread out across the country
  • in a big city
  • it should move from place to place
  • a abandoned theme park
  • graveyard
  • wide open space like a field
  • abandoned school
  • forest
  • abandoned factory
  • old museum
  • spooky wood
There may be little we can learn from this question due to the answers being very scattered from each other. However answer number eight could be very useful.
8. What in the opening to a Thriller would keep you asking questions? Two lines max
  • I’m not sure-6
  • Not much of the plot should be given away-4
  • You should be confused by it-4
  • A complex plot-2
This tells you a lot specifically of course it’s important to try to use all of these techniques but it’s important to know how the audience is going to react to these techniques. Also the fact that six people were unsure shows again that the general audience has little knowledge of genre or film techniques.
9. Give your age?
  • 11-3
  • 12-1
  • 13-1
  • 14-1
  • 15-5
  • 16-3
  • 17-2
Of course appealing to a large range of ages is a good idea its easier of course to focus on a specific age and also to aim for an older age range as it will broaden the target market and make it easier to fill any specific gaps in the market.
10. Your status (lower class/middle class/upper class)?
  • Lower-5
  • Middle-11
  • Upper-0
This is just an aid to help slim down our target market but it might tell us that we don’t need to be overly intelligent with the script and also that we need to keep it action packed and suspenseful as this is keyed more at the middle class than other markets. Also appealing to a middle class audience will also attract small numbers of other class markets.
11. Do you like intelligent well thought out films?
·         Yes-12
·         No-4
This tells us we need to be careful because if the plot and use of effects and editing gets too confusing it may directly affect the audience’s opinion of how well thought out the opening is.
13. Do you like foreign films?
·         Yes-4
·         No-12
This perhaps shows that the general audience are unaware of foreign films and it shows that we are to aim for a market which is not too culturally diverse; this puts less worry on us about how certain groups are represented.
14. What is your favourite type of music?
·         Rock-4
·         Pop-4
·         Rap-6
·         Classic-2
·         Country-0
This shows us that when composing tracks for use in the thriller we need to think about using instruments or sounds associated with rock and pop as they are the most liked genres. We wouldn’t use rap because it would be hard to use it to good effect in a thriller.
15. What was the last film you watched?
·         Don’t remember-6
·         Harry potter and the deathly hallows part 2-3
·         The smurf movie
·         Cars 2
·         The hangover part 2
·         The green hornet
·         The inbetweeners movie
·         Keeping mum
·         Kill bill
These films to have been seen the first time are obviously good but repeated viewing indicates a favour for those films in particular. One can take from these films idea about plot.
16. What was the last thriller film you watched?
·         Don’t remember-11
·         The matrix
·         The godfather
·         Saw 4
·         V for vendetta
·         Donnie Darko
This again perhaps shows ignorance of thrillers by the general public but it also shows that while some of these appeared as favourites the ones that didn’t must also be popular and we can take lessons from them about what it is that makes them great
17. What did you like about it? Two lines max
·         The characters
·         The storyline
·         The scares
·         The storyline
·         The storyline
18. What did you not like about it? Two lines max
·         How complicated it was
·         The characters weren’t likeable
·         The complicated story
·         nothing
·         nothing
These are obviously things to steer clear of.

Evaluation of audience research
Our audience research was very important in editing as it helped us to narrow down a target market and decide what was best to do with the shots we had. We narrowed down our target market substantially to just a few details. Our audience is young between 15 and 18 perhaps even 19, they are intelligent and reflect that in their choice of films, they are most likely middle class and either quite well educated or just smart. They have good varied personal taste in music and can adapt to like most things. They are not particularly far from our culture that is to say that they are British and most likely do not take an interest in how foreigners are represented.
This means we should make a smart film, with young actors and not worrying too much about our representation of certain groups.